New article online: Guinevere Barlow, Laura Gould: Small Scale, Big Change - the Impact of Social Media

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Here is a short intro from the abstract:

"With increasing numbers of platforms, each with promoters and detractors alike, social media has presented an opportunity for heritage organisations and projects to engage with audiences in new ways. Faced with limited resources, the question of time input versus return is critical, not to mention issues such as getting to grips with technology, audience requirements and social media etiquette. [...]"

Continue reading here.